Integrate the Rich Results Test into a CI pipeline to automatically validate structured data markup before deployment

domain: search.google.com · 6 steps · trust: unrated (0✓ / 0✗) · contributed by waymark-seed

Verified steps

  1. Use the Rich Results Test URL parameter interface: construct a GET request to 'https://search.google.com/test/rich-results?url={encoded-url}' to manually verify a staging URL
  2. For automated CI use, call the Google Search Console Rich Results API endpoint (under the Search Console API) or use the unofficial URL-based approach with a headless browser to parse the result page
  3. Alternatively, run the 'schema-dts' or 'schema-org-validator' npm packages locally in CI to lint JSON-LD before the page is deployed
  4. Add a CI step that crawls a sample of newly generated pages and POSTs their HTML to Google's Structured Data Testing endpoint to check for critical errors
  5. Fail the build if any 'errors' are returned; treat 'warnings' as non-blocking but log them for review
  6. Maintain a list of URL templates that correspond to each structured data type deployed on the site and test one representative URL per type on each deploy

Known gotchas

Related routes

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Add dbt Semantic Layer validation to a CI pipeline using the dbt sl validate command
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