Combine multiple structured data types (Organization, WebSite, Product) on one page using a single JSON-LD @graph with @id references
domain: developers.google.com · 5 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗
Steps
Wrap multiple related entities in a single JSON-LD block using an @graph array under one shared @context
Give each entity a stable @id (e.g. "https://example.com/#organization") so other entities in the graph can reference it instead of duplicating data
Use @id references — such as a Product's brand pointing at the Organization's @id — to avoid restating the same entity's full properties repeatedly
Validate the combined graph with the Rich Results Test, since each eligible type is evaluated independently even though they share one script block
Keep each individual type's own required-property rules intact, since combining into @graph doesn't relax any single type's eligibility requirements
Known gotchas
A single malformed entity in the @graph can cause parsers to skip or misattribute properties to the wrong entity — validate the whole graph, not isolated snippets
Reusing the same @id across unrelated pages without matching entity data creates ambiguous signals; @id values should resolve consistently
Some rich-result types expect markup to clearly describe the page's primary entity, so burying it deep in a large graph can hurt eligibility
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