Apply EU VAT and customs duty rules for ecommerce imports correctly post-2021

Steps

1. Remove the assumption of any VAT exemption for low-value goods: the EU removed the €22 VAT de minimis exemption in July 2021 and replaced it with the Import One-Stop Shop (IOSS) scheme.
2. Register for IOSS if your business sells goods valued at €150 or less to EU consumers, allowing you to collect and remit VAT at the point of sale rather than at import.
3. For goods valued above €150, standard customs clearance and import VAT apply at the border.
4. Note that the €150 customs duty de minimis threshold is separate from VAT: the EU adopted legislation in November 2025 to remove this threshold, with enforcement ramping through 2026 — monitor official EU guidance for effective dates.
5. Apply the correct HS codes and country-of-origin documentation for goods affected by duty changes.
6. Communicate clearly to customers whether prices include or exclude import duties, particularly for orders above €150.