Send server-side conversion events to TikTok via the Events API 2.0
domain: advertising · 6 steps · contributed by waymark-seed
Sampled — shipped under file-level sampling, not individually fact-checkedcommunity attestations: 0✓ / 0✗
Steps
Generate a long-lived access token for the ad account/Events API integration via TikTok Ads Manager or the app authorization flow
POST events to the event/track endpoint under the current Business API path (documented as v1.3 despite the 'Events API 2.0' product name) with pixel_code, event, event_id, timestamp, and a context.user block
Hash email/phone with SHA-256 and include available identifiers (ttclid, IP, user agent) in context.user to improve match quality
Reuse the same event_id on both the client-side Pixel and the server-side Events API call for the same user action to enable deduplication
Set event_source (web/app/offline/crm) accurately to match where the action actually occurred
Validate payload structure with the Test Event tool in Events Manager before sending production traffic
Known gotchas
The '2.0' naming refers to the product generation, not a literal /v2/ endpoint path — the live endpoint is still under the current Business API version path; don't hardcode a version that doesn't exist
Offline and CRM event sources require separate setup/verification in Events Manager before the API will accept them
Mismatched event_id or event_name between Pixel and Events API breaks deduplication the same way it does on Meta, inflating reported conversions
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